Ian Schrager Debuts Immersive Digital Art On 20 Times Square’s Wraparound LED Billboard

Developer and entrepreneur Ian Schrager has commissioned two public art projects that have debuted at 20 Times Square, aka 701 Seventh Avenue. The site is home of the EDITION, a newly opened high-end hotel and is one of the newest buildings to be built at the crossroads of the world. The building is also home to one of the largest LED screens in the world. The billboard art is being curated by multimedia design studio Sila Sveta. One of the videos will show an interactive robotic installation that pays homage to Alexander McQueen’s Spring runway show from 1999. The LED board is located on the lower floors of the hotel which sits at the northeastern corner of West 47th Street and Seventh Avenue.